Sample Assignment - Filed Work and Survey Based

Abstract

This study explores Bangladesh's mobile banking market with an emphasis on consumer views and satisfaction levels. Mobile banking is a key component in the banking industry's digital transition, providing users with unmatched ease and accessibility. The introduction of mobile banking offers Bangladesh, where a sizable section of the populace is still underbanked or unbanked, a special chance to increase financial inclusion and reach unexplored markets. In order to investigate the variables impacting consumer acceptance and satisfaction with mobile banking, the study uses a comparative methodology. The research intends to provide useful insights into the dynamics of mobile banking in Bangladesh by analyzing the preferences, choices, and considerations of young people, who are the key demographic pushing the adoption of mobile banking. The study aims to assess customer satisfaction levels and the efficacy of mobile banking services provided by different providers using a mixed-methods approach that combines quantitative surveys and qualitative interviews. The study also looks into the chances and difficulties banks have when trying to promote mobile banking services, especially in rural areas with weak financial infrastructure. The study's key findings could help financial institutions and policymakers establish strategies that improve customer happiness, encourage adoption, and advance the growth of the banking industry in Bangladesh as a whole. The study's ultimate goal is to advance innovation and advancement in Bangladesh's banking sector by adding to the current conversation about mobile banking services.

Keywords: Mobile banking, Financial inclusion, Adoption, Preferences, Digital transition.